Top 5 Social Networking Apps in South Africa: Q2 2021 Performance Analysis

The second quarter of 2021 showcased diverse performance metrics for the top five social networking applications in South Africa. Here’s a detailed look at their weekly downloads, revenue, and active users trends, based on data from Sensor Tower.

WhatsApp Messenger had a strong presence, with weekly downloads peaking at approximately 122K in early May. The app experienced fluctuations in active users, maintaining around 17.8M weekly. Revenue remained relatively stable, averaging around $40 per week, with a slight peak to $55 in mid-May.

Facebook saw consistent weekly downloads, ranging from 61K to 95K. Active users hovered around 15M, showing minor weekly variations. Revenue peaked at nearly $10K in the last week of June, with notable increases in late May and mid-June.

Messenger observed steady weekly downloads, with figures between 42K and 53K. Active users were stable, averaging around 10.8M. Revenue varied significantly, reaching a high of $598 in mid-June and $351 in late June.

Telegram Messenger maintained weekly downloads in the range of 22K to 41K. Active users fluctuated slightly, averaging around 1.7M weekly. Revenue data for this app was not available during this period.

Status Saver Video Photo Save experienced gradual growth in weekly downloads, reaching around 4.6K by the end of June. The app's active users increased steadily, peaking at over 32K. Revenue showed an upward trend, peaking at $5.8K in the last week of June.

These insights reflect the dynamic nature of the social networking app market in South Africa. For more detailed analytics and insights, visit Sensor Tower.